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Adobe, Nvidia expand pact for faster Photoshop, Premiere

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Move integrates NVIDIA’s open models into Adobe’s creative workflows

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SAN JOSE, Calif. — Adobe and NVIDIA are expanding their partnership, integrating NVIDIA’s AI technology into Adobe tools like Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge for faster AI-powered creation, production and personalization.

In March, the companies announced their initial partnership. Today’s announcement builds on that, combining Adobe’s creative and marketing workflows, models and technology with NVIDIA ’s open models, libraries, research and accelerated computing.

The collaboration includes GPU acceleration for media ingest and intelligence in Frame.io and work related to Substance 3D, Adobe Firefly Foundry and 3D digital twin workflows for enterprise users.

“Creative workflows are more multimodal than ever, with many projects spanning images, video, audio, motion and 3D, making performance critical to helping creatives stay focused on their ideas and craft,” Deepa Subramaniam, vice president, product marketing, creative professionals at Adobe, said. “By partnering with NVIDIA to optimize Photoshop, Premiere and Substance 3D for RTX Spark and accelerating Frame.io in the cloud, we’re delivering the performance creatives need to bring their ideas to life.”

Adobe is bringing the power of the NVIDIA RTX Spark superchip, which NVIDIA launched earlier in October, to its agentic creative applications Photoshop, Premiere and Substance 3D. RTX-accelerated and optimized to take full advantage of RTX Spark’s unified memory and AI compute, these applications deliver up to 2 times faster AI processing, editing, color and effects, helping creatives iterate faster and stay in their creative flow, Adobe said.

Adobe rearchitected Photoshop around GPU-accelerated compositing to make it faster and more responsive for creative tasks, such as removing distractions with the Remove Tool and applying effects like Gaussian Blur and Light Leaks directly on canvas.

Some of the most demanding postproduction workflows in Premiere, from playback and rendering to effects, color and AI-powered tools, are RTX-accelerated and optimized for RTX Spark. This results in real, tangible speed gains for popular audio and video features in Premiere like Enhance Speech and Object Mask, the companies said. For 3D artists using Substance 3D Painter, RTX Spark speeds up the heaviest steps around texturing, they said.

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Adobe is also using NVIDIA-accelerated computing to speed cloud media processing and intelligent content discovery for Adobe Frame.io, helping production teams find and use growing media libraries more quickly. The updated Frame.io pipeline uses NVIDIA video acceleration, including NVIDIA NVDEC for hardware-accelerated decoding and NVIDIA TensorRT with CUDA for content preprocessing and embedding generation.

Moving compute-intensive video decoding, preprocessing and embedding generation onto NVIDIA GPUs lets Frame.io process media faster and make it searchable sooner, while supporting more responsive discovery across large content libraries.

Early performance results from selected Frame.io transcode and search workloads show:

These gains mean uploaded content becomes searchable sooner, larger libraries refresh more efficiently and discovery and review stay frictionless as media volumes grow.

Adobe and NVIDIA also worked together to optimize Brand Concierge using NVIDIA Nemotron open models. This version will be available to enterprise customers later this year.

Adobe and NVIDIA will showcase their latest developments at Adobe MAX, Nov. 10–12 at Miami Beach Convention Center in Miami, Fla.

More information is available on the Adobe and NVIDIA websites.

Adobe MAX registration is available online.

Phil Kurz is a contributing editor to TV Tech. He has written about TV and video technology for more than 30 years and served as editor of three leading industry magazines. He earned a Bachelor of Journalism and a Master’s Degree in Journalism from the University of Missouri-Columbia School of Journalism.

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Chips & Supply · United States

TSMC in talks with Musk over potential role in Texas Terafab, discussions at early stage

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Taiwan Semiconductor Manufacturing Co. (TSMC) is in talks over a potential role in Elon Musk’s planned Terafab foundry in Texas, with the discussions still at an early stage, according to a news report by Taiwan Plus. TSMC Chairman and CEO CC Wei said the timeline for building and scaling a new wafer fabrication plant could be a key consideration as the companies discuss the project.

Wei said a new wafer fabrication plant would take about two to three years to build, while expanding its production capacity could require another one to two years, calling it a “fundamental” of the foundry industry, Taiwan Plus reported.

The report said one option under discussion would have TSMC own and operate the Texas plant, while SpaceX would invest in the project and purchase chips produced at the facility. Another option would give SpaceX a majority stake in the plant.

Musk has confirmed the discussions with TSMC on X, saying the talks are still at an early stage, Taiwan Plus reported. The potential Texas project comes as TSMC continues to expand its manufacturing presence in the United States. Taiwan’s Ministry of Economic Affairs had approved applications for TSMC to invest $44 billion in the United States since December 2020, according to an earlier Focus Taiwan report.

TSMC announced in March 2025 that it planned an additional $100 billion investment in Arizona, on top of an earlier $65 billion plan, taking its overall planned investment in the state to $165 billion. The expanded Arizona plan included increasing the number of planned advanced wafer fabrication facilities from three to six, along with two advanced integrated circuit assembly units and a dedicated research facility, according to Focus Taiwan.

For the proposed Texas Terafab, the ownership structure and TSMC’s eventual role remain under discussion. With the talks still at an early stage, the proposed operating and investment arrangements have yet to be finalised.