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Adobe, Nvidia expand pact for faster Photoshop, Premiere

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SAN JOSE, Calif. — Adobe and NVIDIA are expanding their partnership, integrating NVIDIA’s AI technology into Adobe tools like Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge for faster AI-powered creation, production and personalization.

In March, the companies announced their initial partnership. Today’s announcement builds on that, combining Adobe’s creative and marketing workflows, models and technology with NVIDIA ’s open models, libraries, research and accelerated computing.

The collaboration includes GPU acceleration for media ingest and intelligence in Frame.io and work related to Substance 3D, Adobe Firefly Foundry and 3D digital twin workflows for enterprise users.

“Creative workflows are more multimodal than ever, with many projects spanning images, video, audio, motion and 3D, making performance critical to helping creatives stay focused on their ideas and craft,” Deepa Subramaniam, vice president, product marketing, creative professionals at Adobe, said. “By partnering with NVIDIA to optimize Photoshop, Premiere and Substance 3D for RTX Spark and accelerating Frame.io in the cloud, we’re delivering the performance creatives need to bring their ideas to life.”

Adobe is bringing the power of the NVIDIA RTX Spark superchip, which NVIDIA launched earlier in October, to its agentic creative applications Photoshop, Premiere and Substance 3D. RTX-accelerated and optimized to take full advantage of RTX Spark’s unified memory and AI compute, these applications deliver up to 2 times faster AI processing, editing, color and effects, helping creatives iterate faster and stay in their creative flow, Adobe said.

Adobe rearchitected Photoshop around GPU-accelerated compositing to make it faster and more responsive for creative tasks, such as removing distractions with the Remove Tool and applying effects like Gaussian Blur and Light Leaks directly on canvas.

Some of the most demanding postproduction workflows in Premiere, from playback and rendering to effects, color and AI-powered tools, are RTX-accelerated and optimized for RTX Spark. This results in real, tangible speed gains for popular audio and video features in Premiere like Enhance Speech and Object Mask, the companies said. For 3D artists using Substance 3D Painter, RTX Spark speeds up the heaviest steps around texturing, they said.

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Adobe is also using NVIDIA-accelerated computing to speed cloud media processing and intelligent content discovery for Adobe Frame.io, helping production teams find and use growing media libraries more quickly. The updated Frame.io pipeline uses NVIDIA video acceleration, including NVIDIA NVDEC for hardware-accelerated decoding and NVIDIA TensorRT with CUDA for content preprocessing and embedding generation.

Moving compute-intensive video decoding, preprocessing and embedding generation onto NVIDIA GPUs lets Frame.io process media faster and make it searchable sooner, while supporting more responsive discovery across large content libraries.

Early performance results from selected Frame.io transcode and search workloads show:

These gains mean uploaded content becomes searchable sooner, larger libraries refresh more efficiently and discovery and review stay frictionless as media volumes grow.

Adobe and NVIDIA also worked together to optimize Brand Concierge using NVIDIA Nemotron open models. This version will be available to enterprise customers later this year.

Adobe and NVIDIA will showcase their latest developments at Adobe MAX, Nov. 10–12 at Miami Beach Convention Center in Miami, Fla.

More information is available on the Adobe and NVIDIA websites.

Adobe MAX registration is available online.

Phil Kurz is a contributing editor to TV Tech. He has written about TV and video technology for more than 30 years and served as editor of three leading industry magazines. He earned a Bachelor of Journalism and a Master’s Degree in Journalism from the University of Missouri-Columbia School of Journalism.

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Chips & Supply · United States

Techwing's Third-Quarter Revenue More Than Doubles on Memory Chip Boom

Credited to TheElec · thelec.net · 15h ago

Techwing reported more than a twofold increase in third-quarter revenue from a year earlier, benefiting from a boom in the memory semiconductor market.

Techwing said in a regulatory filing on Oct. 14 that preliminary third-quarter revenue reached approximately 87.8 billion won, while operating profit totaled about 18 billion won. The figures represent year-on-year increases of 110.18% and 153.04%, respectively.

Cumulative revenue for the first nine months of this year reached approximately 197 billion won, with operating profit of about 40.2 billion won. Both figures have already exceeded last year's full-year revenue of about 159.1 billion won and operating profit of approximately 15.8 billion won.

The growth was driven by increased capital spending by Samsung Electronics, SK hynix and Micron, the three major memory chipmakers. "As the three memory manufacturers expand their fabs and increase wafer production, demand for testing has grown," a Techwing official said. Techwing supplies high-bandwidth memory (HBM) testing equipment to all three companies.

Memory test handlers account for the largest share of the company's business. "Demand for memory test handlers has surged," the official said. "As equipment shipments increased, parts revenue also grew."

Memory test handlers transport devices under test to automated test equipment (ATE), the main testing system. They also create high- and low-temperature environments to assess chip reliability. Micron is a major customer.

Revenue from a new product supplied to Samsung Electronics was also recognized in the third quarter. Techwing disclosed in August that it had been supplying HBM testing equipment worth 9.72 billion won to Samsung since June. Although the company did not identify the product, it was confirmed to be its Cube Prober equipment.

The Cube Prober is an HBM die testing system that performs comprehensive testing of logic and core dies. It can test 256 dies simultaneously at temperatures ranging from minus 40 to 150 degrees Celsius.

Techwing has been supplying Cube Prober equipment to Samsung Electronics since last year. The company also supplies the equipment to SK hynix.