Models & Labs · United States

Pollo AI turns creative ideas into campaigns with OpenAI

Credited to OpenAI · openai.com · 7h ago

With GPT‑5.6, GPT‑6 Astra, and GPT‑Image‑2.5, Pollo AI helps creators turn bold ideas into detailed images and cinematic video ads.

“We want to do for video what Canva did for design. We want to make it easy enough that more people can actually use it, not just the ones who already know how,” explains Bill Zhu, the founder and CEO of Pollo AI. Today, Pollo AI serves more than 26 million users who use the platform to create videos, ads, and visual content.

“As OpenAI’s models have improved, more of the workflows Pollo wanted to support have become practical inside the product. That means users can start from simpler inputs, spend less time figuring out the process, and get to stronger outputs more reliably.”

The team’s first breakthrough was video templates. Now, 30% of creator sessions start from these templates or trending-format workflows. Building on this success, the company’s latest offering is Pollo Agent. It uses OpenAI models, including GPT‑6 Astra and GPT‑Image‑2.5, to provide a fully guided workflow for video creation, including this post-apocalyptic adventure from a Pollo AI user.

Turning the user’s creative intent into finished content

Pollo Agent interprets the user’s rough ideas and visual references, and then develops storylines, scene flows, and scripts. CTO Peter Zhou says OpenAI models stood out for their ability to understand ambiguous creative inputs and their multimodal capability, sharing: “GPT‑5.6 performed especially well there.” The team also said they value the OpenAI API’s stability and release cadence.

To balance reasoning depth, speed, and cost, Pollo AI uses GPT‑5.6 for routing and GPT‑6 Astra for more challenging work, such as developing a narrative or planning scene revisions. This model mix lets the system match the level of reasoning to the task based on the user’s prompt. Pollo AI reports that users spend more than 50% less time choosing or switching models, giving them more time for creativity.

Pollo AI tests generative models against real user prompts and workflows, evaluating output quality, consistency, stylistic range, speed, and cost. GPT‑Image‑2.5 was selected to handle image generation, helping creators make posters, storyboards, and campaign visuals.

“If we receive any task from a user to generate an image, we always use GPT-Image-2.5. It’s especially good at working with different types of characters and letters.”

Converting product photos into videos

Pollo AI’s primary users are content creators, and the platform is especially popular for creating micro dramas with both AI and human actors. However, more marketers and business owners are starting to use Pollo AI to develop video content quickly and easily too.

Pollo’s Photo to Video Ads tool in its Marketing Studio suite uses OpenAI models to turn a still image and prompt into a short video. It’s designed to help small businesses and DTC brands generate product ads for social media in minutes rather than days.

One Pollo AI user wanted to use a product photo to make a fragrance ad that felt luxurious. The static photo alone could not convey that mood, and a professional video shoot was beyond their budget.

Using Photo to Video Ad, the user turned their starting image into a roughly 15-second video ad. The tool generated velvet textures, warm spotlights, and close-ups of the bottle to establish the mood across the sequence and ended it with the fragrance framed against deep red fabric.

Creating a luxury campaign with GPT‑Image‑2.5

Another customer, a jewelry brand, wanted a bold editorial campaign image, but its budget could not stretch to a high-concept studio shoot.

Using Pollo Agent and GPT‑Image‑2.5, the brand was able to turn its creative vision of its statement jewelry on a model seated beside a cheetah into reality. The tool framed the scene with dark drapery and warm lighting and ensured that the brand’s jewelry products were highly visible.

The customer got a finished luxury campaign visual with lower production effort, time, and cost compared to live shoot.

Turning product shots into magical worlds

Pollo AI also makes it easy for customers to start with a product photo and leverage OpenAI models to turn it into an image that’s far more creative. For example, a beverage brand wanted its peach soda to feel playful and imaginative in an advertising campaign, but a standard studio product shot could not capture what the team had in mind.

Using Pollo Agent and GPT‑Image‑2.5, which brings sharper details and faster generation to creative workflows, the team transformed a simple bottle image into a snowy miniature landscape, complete with a train, lizards, and sparkling droplets. The finished image created a playful scene the brand could use in its campaign.

What’s next for AI video

Pollo wants AI video to become part of everyday content creation over the next 12 months. For Zhu, that depends on making it even easier to turn an idea into an asset ready to post, test, or use in a campaign, something Pollo AI is enabled to deliver with the continued improvement of OpenAI models and image generation.

“We think the AI shift in content creation will favor products that make creation more repeatable from the start, with stronger formats, less trial and error, and a simpler workflow around the models themselves,” he says.

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Models & LabsUnited States

Automation Anywhere acquires Boost.ai to expand customer-facing voice AI

Credited to SiliconANGLE · siliconangle.com53m ago

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Automation Anywhere Inc., an enterprise agentic automation and orchestration firm, announced Wednesday an agreement to acquire Boost.ai Inc., a conversational voice artificial intelligence company, from Nordic Capital.

The firm seeks to build the “autonomous enterprise,” an operating model where businesses operate up to 80% autonomously or with AI assistance.

Boost.ai’s technology will extend that vision into customer experience, allowing AI to take requests from customers or employees and guide them through the middle and back office.

“Every enterprise runs on three kinds of work: serving customers, supporting employees, and running the business. Most run in isolation,” said Automation Anywhere Chief Executive Mihir Shukla. “With Automation Anywhere and Boost.ai, we intend to be the leading offering to give every enterprise an autonomous operation that listens, decides and acts across all three.”

Currently, Boost.ai serves hundreds of customer organizations, with a particularly strong base in regulated industries and Europe. Many of its customers focus on financial services, telecommunications, and insurance. This will expand Automation Anywhere’s thousands of global customers who operate in similarly complex industries.

Boost.ai’s platform supports more than 36 languages and ensures message security and privacy, with compliance with Europe’s General Data Protection Regulation and the Health Insurance Portability and Accountability Act.

“Boost.ai’s deep expertise in regulated industries has proven that conversational and voice AI can operate at enterprise scale with the reliability, compliance, and governance that regulated industries require,” said Boost.ai CEO Jerry Haywood.

This acquisition follows Automation Anywhere’s acquisition of Aisera Inc. in late 2025, integrating its agentic AI platform into its agentic process automation ecosystem. The company said combining the two companies’ platforms will give Automation Anywhere the most complete offering on the market for autonomous work across office work.

This includes voice, chat and digital channel customer operations with AI agents; autonomous employee operations to resolve requests across information technology, finance and human resources; and autonomous business operations for critical processes, such as enterprise resource planning, customer relationship management and other applications.

“The real transformation from AI will come when enterprises stop measuring agents and start redesigning how work gets done around outcomes,” said Automation Anywhere co-founder and Chief Operating Officer Ankur Kothari.

Voice AI itself is still a maturing market. Largely, contact centers perform the large volume of what voice agents do for customer service – a human touchpoint on existing telephony infrastructure to complete actions for people. Now, a person can talk to a computer to activate a tool, and Automation Anywhere wants to be the layer that makes that happen, whether it’s a business process or an employee or customer need.

Adoption is advancing, but depth remains somewhat uneven. This puts Automation Anywhere in a potentially strong position. Astute Analytica’s AI Voice Agent Market report estimated a $3 billion market in 2025, growing to $45.1 billion by 2035. Customer support experience automation leads the market, accounting for the largest share in late 2025, dominating the AI voice agent market.

Boost.ai maintains more than 650 deployments, approximately 600 live AI agents, and has supported more than 150 million automated conversations. Its customers include Nordea Bank Adp, Credit Union of Colorado, DNB Bank ASA and Trading 212.

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Models & Labs · United States

AI Platform Synthesia Moves HQ to 50K SF at GFP’s 675 Avenue of the Americas

Credited to Commercial Observer · commercialobserver.com · 4h ago

Artificial intelligence companies are continuing to scoop up Midtown’s premiere office space.

AI video platform Synthesia, which provides an enterprise-focused communications platform backed by “Shark Tank” entrepreneur Mark Cuban, inked a 50,000-square-foot lease at GFP Real Estate ’s 675 Avenue of the Americas for its new U.S. headquarters, according to tenant broker Lee & Associates.

The company will relocate to the Flatiron District building between West 21st and West 22nd streets from the Moinian Group ’s 245 Fifth Avenue in NoMad, where it signed a lease for 13,600 square feet in August 2025.

It is unclear when the move will take place, but the relocation will nearly quadruple Synthesia’s office space in New York City and allow it to expand its headcount, according to Lee & Associates.

“Synthesia’s new offices will be designed to enhance both the employee and customer experience, with meeting and collaboration areas, flexible event space, and a studio where customers can create custom avatars, conduct proof-of-concept work and collaborate on video programs,” GFP said in a statement.

The length of the lease and the asking rent were not disclosed. The average asking rent for office space in Midtown South was $79.57 per square foot during the third quarter of 2026, according to Colliers research.

Dennis Someck and Justin Myers from Lee & Associates represented Synthesia in the deal. Jeffrey Gural and Alphie Toro from GFP, as well as Anthony Sciacca and Scott Gutnick from Newmark, represented the landlord. The brokers did not immediately respond to Commercial Observer’s requests for comment.

675 Avenue of the Americas is a six-story office building built in 1901 a block west of the landmark Flatiron Building. Other tenants in the building include billing platform Candid Health and commercial real estate data sourcing platform Compstak. Retail tenants include craft store Michaels and grocery store Trader Joe’s, which renewed its 29,700-square-foot lease in April 2025.

Amanda Schiavo can be reached at aschiavo@commercialobserver.com.